Marketing your Adult Day Center can be tricky, but it doesn’t have to be if you take the right approach from the start. With these 5 tips, you can get your center out there and increase awareness of the services you offer. Before you know it, you’ll be getting plenty of new clients who are grateful to have found you!
1) Get involved in the community
Get involved in your community by joining a local Chamber of Commerce, attending networking events, and hosting community outreach events. You will be able to get the word out about your business and meet people who might not know about you yet.
Being active in your community is essential for marketing and promoting your business. It can help attract potential customers, as well as build brand recognition. Getting involved will also give you a chance to interact with others, which helps you get important referrals and leads.
Offer to sponsor an activity at a local event like the Rotary Club or Knights of Columbus pancake breakfast.
Host an open house: Hold an open house where anyone can stop by and ask questions about your day center.
2) Develop a strong social media presence
Social media is a powerful tool for marketing your day center. Make sure you post regular updates about activities and events, as well as photos of the people who use your services. You should also include links to your website or other online presence so that potential clients can learn more about your business.
3) Invest in targeted advertising
One way to market your business is by investing in targeted advertising. This will require some research, but it will be worth it if you find the right audience for your business. The goal of targeted advertising is to create an ad that speaks to the needs of a particular niche and shows up on their social media platforms when they search for something related.
Invest in targeted advertising through social media sites like Facebook, Twitter, Instagram, YouTube, and Google.
4) Create marketing materials that tell your story
Start by telling your story. How did you come up with the idea for your business? What inspired you? What challenges have you faced? Include this information in your marketing materials.
Next, create a list of the benefits of using your service and make sure they are clear and easy to find. You may also want to include testimonials from satisfied customers who can speak about their experiences with your business.
5) Make the most of public relations
Public relations is an important step in the marketing process, and it is crucial that you do not overlook this in your adult day center. Public relations will help you get your name out there and establish a positive reputation with potential clients.
Public relations and press releases ensure that people know about your center and can use all of its resources. A press release or simple letter to the editor may be enough for some businesses, but if you have a complicated product or service, then public relations may be more effective. By telling potential customers who you are and what they can expect from your business, public relations ensure that they come back again in the future.
Besides those tips, you can also improve communication with families to get them involved and increase family referrals. Some providers utilize digital care management systems to coordinate and record care for their participants. Innovative Care Planning Software providers, like StoriiCare, have designated a family platform. Families can be connected to their loved one in care, receiving live information anytime their loved one partakes in an activity and viewing media uploaded by care staff or their loved one. Book a demo with StoriiCare to know more!